Putting a barcode on an item and products it gives your brand name signature on
your brand means it can easily be tracked and counted. Usually this is part of an
automation process. The automation bit ensures that the data from the barcode is
captured quickly and accurately allowing a business to be more efficient.
And it’s not just the lifecycle of the retail product that is tracked, if you have
a loyalty card then that has a scan-able barcode. Did you know your loyalty card
makes you into the equivalent of a product with all your shopping history stored
in a computer somewhere?
There is of course more to barcodes than your weekly supermarket shopping. In my
job where I mostly work with companies who have warehouses or manufacture goods
I tend to see more non-retail standard barcodes.
Around the warehouse/ shopping store to manage complete stock and other employee
management. these are found on; delivery notes, warehouse schedules, identifying
plates, and storage racking as well packaging labels. They can be engraved, printed
as part of packaging, printed directly on the item or printed onto labels which
are then stuck on the item, packaging or pallet. I’ve found that in the industry
I work with most businesses prefer to use printed labels as this allows them flexibility
on the time of application and the location of the label.