"If search is amazing for knowing a person's intent, social media is amazing for finding out what's important to people, and what's important to people they're connected to." ~ Adam Audette, Chief Knowledge Officer, RKG.
The emergence of Social Media and Social Networks has connected the people from all over the world like never before and the developments in mobile technology have made it such that no matter where you are you are always online. Social networks have emerged as the biggest promotional platform for businesses in such a way that it’s become a necessity to have a social media profile for your businesses. Social Networks provide an already established platform which can be effectively utilized to actively and quickly reach your target demographic directly rather than waiting for them to find out about you by chance.
The advent of Social Media platforms has led to the emergence of a lot of global and local brands who have been able to do so by efficiently using these platforms to promote their content, businesses and products. The definition of what a Brand is varies from one marketing expert to another but an underlying by-product that all experts agree on is the concept of brand loyalty and the fact that people find it easier to associate with a brand rather than a material entity like a company and that’s what differentiates a brand from abusiness. It all depends on the level of connectivity you are able to establish with your demographic, once you have established a sizeable following SMO allows you to target new demographics while providing a high retention rate for your already established customer base.